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Value and Satisfaction
Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the product. Customers form expectations regarding the value of many marketing offers and buy accordingly.
Customer satisfaction: it depends on a product's apparent performance in delivering value relative to a buyer's expectations. Customer satisfaction is a key effect on future purchasing behaviour.
1). Marketers has to be careful to set the right level of expectations.
2). Customer satisfaction and Customer value are key building blocks for managing and developing customer relationships.
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
under positioning
Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar
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various approches of test marketing in FMCG
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Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
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