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Question :
(a) Explian the basic model of consumer decision making.
(b) Describe how the use of colour can be a powerful marketing tool.
(c) When choosing a loyalty strategy, what pitfalls marketers need to avoid?
(d) List reasons why marketers make use of celebrities for their marketing strategies.
(e) What is understand by total customer satisfaction?
(f) What is the difference between Classical conditioning and Instrumental conditioning?
(g) Differentiate between sensory memory and short term memory.
(h) Explain the ABC model of Attitude.
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between the substitution effect and income effect of a price change for normal goods and illustrate same by way of a diagram.
what are the pricing objectives?
Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
briefly explain the trend?
Breakeven Analysis Campbell Soups has set up a factory in Hong Kong at an estimated cost of $3.1 Million. In the first few years of operation, its product line will consist of du
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
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