Question :

(a) Explian the basic model of consumer decision making.

(b) Describe how the use of colour can be a powerful marketing tool.

(c) When choosing a loyalty strategy, what pitfalls marketers need to avoid?

(d) List reasons why marketers make use of celebrities for their marketing strategies.

(e) What is understand by total customer satisfaction?

(f) What is the difference between Classical conditioning and Instrumental conditioning?

(g) Differentiate between sensory memory and short term memory.

(h) Explain the ABC model of Attitude.

(i) List the five principles of Gestalt Psychology.

(j) Differentiate between the substitution effect and income effect of a price change for normal goods and illustrate same by way of a diagram.