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Question :
(a) Explian the basic model of consumer decision making.
(b) Describe how the use of colour can be a powerful marketing tool.
(c) When choosing a loyalty strategy, what pitfalls marketers need to avoid?
(d) List reasons why marketers make use of celebrities for their marketing strategies.
(e) What is understand by total customer satisfaction?
(f) What is the difference between Classical conditioning and Instrumental conditioning?
(g) Differentiate between sensory memory and short term memory.
(h) Explain the ABC model of Attitude.
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between the substitution effect and income effect of a price change for normal goods and illustrate same by way of a diagram.
Question 1 Write short notes on any 5 of the following concepts: (i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii)
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He
P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro
1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
What is Place Strategies? Explain about such in details. Place Strategies: Economic, reliable and efficient transportation and distribution of goods and services has play
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
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