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Question :
(a) Explian the basic model of consumer decision making.
(b) Describe how the use of colour can be a powerful marketing tool.
(c) When choosing a loyalty strategy, what pitfalls marketers need to avoid?
(d) List reasons why marketers make use of celebrities for their marketing strategies.
(e) What is understand by total customer satisfaction?
(f) What is the difference between Classical conditioning and Instrumental conditioning?
(g) Differentiate between sensory memory and short term memory.
(h) Explain the ABC model of Attitude.
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between the substitution effect and income effect of a price change for normal goods and illustrate same by way of a diagram.
Give an overview about corporate orientation to marketplace. Marketing is the deliverance of satisfaction at a profit. This is a social and managerial procedure whereby indi
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prepare a marketing plan
State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
explain the role of the process of marketing in business
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
Define nature and impact of change 1. Identify enterprise aims and objectives of the change 2. Identify opportunities for implementation of change within team an
Illustrates the total environment in marketing? Marketing is a part of total environment: Total environment may be explained as the combination of all the resources and In
Considering the concept of product life cycle, where would you put video games in their life cycle?
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