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Question :
(a) Explian the basic model of consumer decision making.
(b) Describe how the use of colour can be a powerful marketing tool.
(c) When choosing a loyalty strategy, what pitfalls marketers need to avoid?
(d) List reasons why marketers make use of celebrities for their marketing strategies.
(e) What is understand by total customer satisfaction?
(f) What is the difference between Classical conditioning and Instrumental conditioning?
(g) Differentiate between sensory memory and short term memory.
(h) Explain the ABC model of Attitude.
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between the substitution effect and income effect of a price change for normal goods and illustrate same by way of a diagram.
market testing
What pricing strategy would you suggest to a small - Scale Industry Products
What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
what is core markiting
key criteria for strategy selection by providing appropriateexamples
what are product positioning concepts
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
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