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Question :
(a) Explian the basic model of consumer decision making.
(b) Describe how the use of colour can be a powerful marketing tool.
(c) When choosing a loyalty strategy, what pitfalls marketers need to avoid?
(d) List reasons why marketers make use of celebrities for their marketing strategies.
(e) What is understand by total customer satisfaction?
(f) What is the difference between Classical conditioning and Instrumental conditioning?
(g) Differentiate between sensory memory and short term memory.
(h) Explain the ABC model of Attitude.
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between the substitution effect and income effect of a price change for normal goods and illustrate same by way of a diagram.
What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i
what are the core concepts of marketing
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Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
list out secondary sources of information while pursuing market research.
depict the concept of line stretching and the three uses for it?
$4.99kg of apples how much would one apple weighing 180g cost?
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
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