Marketing mix, Marketing Management

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Product

Schovaswill offer for sale
Low fat and low calorie ice cream
High fiber made with oatbiscuit
Many fruity flavors
Diet cake
Cotton candy
Pop corn

The company will sell the above products and also vanilla, chocolate and a rich topping such us almond nuts etc.

Schovas has three main targeted population range, children will have the yuppie ice cream which is rich in fiber low fat and low calorie, and fresh fruitsitsingredients are rich in vitamin A, D, K, and C to strengthen the bones and provides a healthy growth for kids.

For students, and adults the spicy ice cream and the diet cake is treat for young couple as well, it also rich in low fat and low calories
The rich mixture of apple, strawberries and lemon in the diet cake is a good and excellent teeth whitening for elderly people, as well as the mint ice cream flavor which will help to keep their mouth fresh for 12h.


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