Distinguish between visible and non-visible cultures, Marketing Management

Assignment Help:

Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international management" caused due to varying cultural features of different countries (Harris and Moran, 1996). Therefore, it is vital for multinational businesses to "think globally and act locally" by applying and implementing business tactics depending on the culture of the country or region in which the business is placed, rather than the culture of the parent company.

(i) By using appropriate examples, distinguish between visible and non-visible cultures.

(ii) Explain the different ways for HR professionals to improve their communication skills across cultures.

(iii) Referring to the above statement, critically examine Geert Hofstede's ‘dimensions of culture'.


Related Discussions:- Distinguish between visible and non-visible cultures

Jaguar''s Passage to India, Tata Motors recently introduced the nano,the wo...

Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th

Marketing Channel, Does marketing solely to increase profit?

Does marketing solely to increase profit?

Message - source of advertisement, Q. Message - Source of advertisement? ...

Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport

Block box, consumer mind is a block box

consumer mind is a block box

Group-based assignment, I need help in answering questions 4 a & 4b. Q4a ...

I need help in answering questions 4 a & 4b. Q4a : 400 words Q4b :400 words Please provide 3 references, (APA format) My TB is Marketing Management by Philip Kotler & Kevin Kell

What are the credibility factors, What are the Credibility factors Pub...

What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe

Explain types of unfair trade practices, Q. Explain types of Unfair Trade P...

Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th

Product mix, What do you mean by product mix .

What do you mean by product mix .

I, images of differentiation tools in marketing

images of differentiation tools in marketing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd