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Define the Advertisement contents?
Advertisement contents
Message: - Consist of opinion, symbols, Facts and Pictures related to the product.
Purpose: - Communication with the target spectators
Efficiency of advertising is depending upon how advertisement is framed.
1. Message-Content- What to Say?
2. Message-Format- How to Say?
3. Message-Source- Who should say it?
This decision regarding Message format, message content and message source depends upon factors like competition consumer characteristics buyer behaviour product feature. Lawful factors amount of ad- budget.
Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
What do you mean by Business to Business in e-commerce? B2B stands for Business to Business , it is the type of e-commerce. This is a mode of conducting business among two
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
Problem 1: Describe the supply chain management system and inventory management system. Concept of IT in Retail Management & its application in detail Problem 2:
henry assael model of buying decision behaviour along with the diagram
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
what is product strategy?
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
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