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Define the Advertisement contents?
Advertisement contents
Message: - Consist of opinion, symbols, Facts and Pictures related to the product.
Purpose: - Communication with the target spectators
Efficiency of advertising is depending upon how advertisement is framed.
1. Message-Content- What to Say?
2. Message-Format- How to Say?
3. Message-Source- Who should say it?
This decision regarding Message format, message content and message source depends upon factors like competition consumer characteristics buyer behaviour product feature. Lawful factors amount of ad- budget.
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
Question 1: (a) Clearly explain the concept of rules versus discretionary central banking policies. (b) Discuss the various risks faced by the financial system and disc
what is concepts of marketing?
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
need help!
identify and briefly four trends in the macro environment
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
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