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Define the Advertisement contents?
Advertisement contents
Message: - Consist of opinion, symbols, Facts and Pictures related to the product.
Purpose: - Communication with the target spectators
Efficiency of advertising is depending upon how advertisement is framed.
1. Message-Content- What to Say?
2. Message-Format- How to Say?
3. Message-Source- Who should say it?
This decision regarding Message format, message content and message source depends upon factors like competition consumer characteristics buyer behaviour product feature. Lawful factors amount of ad- budget.
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
Problem 1: Describe how services emerged in industrialisation and post industrialisation periods. Detail explanation on Growth of the Service Sector and Service Industrie
What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar
Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
Explain the various approaches that are followed by FMCG companies in test marketing
What the social factors have most influence on consumers purchasing
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