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Define the Advertisement contents?
Advertisement contents
Message: - Consist of opinion, symbols, Facts and Pictures related to the product.
Purpose: - Communication with the target spectators
Efficiency of advertising is depending upon how advertisement is framed.
1. Message-Content- What to Say?
2. Message-Format- How to Say?
3. Message-Source- Who should say it?
This decision regarding Message format, message content and message source depends upon factors like competition consumer characteristics buyer behaviour product feature. Lawful factors amount of ad- budget.
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
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Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
what are thepproaches used by FMCG companies in test marketing?
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe
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What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
A good or service an organization makes in quantity to sell on the open market is a product.
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