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What is the role and status of sociality in the consumer behaviour?
Social: This comprises family and their status and role.
1. Family: It also affect the buying behaviour as women make decision associated to buying household items as healthcare food, products, landing supplies and also kitchenware.
2. Role and Status: In sociality a role is a set of functions and activities which a person into a particular position is expected to do as people possess various positions into groups, organization, institute, families and societies. They have various roles to play.
What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ
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Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
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What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
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If somebody is analytical then it means the one is always thinking about things - analyzing, pondering, etc. A one who is analytical will have all of the facts about something befo
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X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
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