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What is the role and status of sociality in the consumer behaviour?
Social: This comprises family and their status and role.
1. Family: It also affect the buying behaviour as women make decision associated to buying household items as healthcare food, products, landing supplies and also kitchenware.
2. Role and Status: In sociality a role is a set of functions and activities which a person into a particular position is expected to do as people possess various positions into groups, organization, institute, families and societies. They have various roles to play.
What are the significant factors that have led to the success of Shoppers Stop?
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