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State the Government Regulation - pricing decisions
Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to liberalisation of the economy, cement and steel prices were decided by government. Therefore, it's essential that existing statutory limits, if any, are also kept in view when determining the prices of products by the producers.
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
Factors influencing pricing decisions
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Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
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Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th
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