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What is integrated marketing?
Integrated Marketing:
The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to produce, communicate and deliver value for all consumers. The program of marketing consists of many decisions on value-enhancing marketing activities to utilize. Marketing activities comes into all forms. One customary depiction of marketing activities is within terms of marketing mix that has been explained as the set of marketing tools the firm employs to pursue its marketing goals.
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
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