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What is integrated marketing?
Integrated Marketing:
The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to produce, communicate and deliver value for all consumers. The program of marketing consists of many decisions on value-enhancing marketing activities to utilize. Marketing activities comes into all forms. One customary depiction of marketing activities is within terms of marketing mix that has been explained as the set of marketing tools the firm employs to pursue its marketing goals.
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
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process of disigning distribution channel
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"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
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