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What is integrated marketing?
Integrated Marketing:
The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to produce, communicate and deliver value for all consumers. The program of marketing consists of many decisions on value-enhancing marketing activities to utilize. Marketing activities comes into all forms. One customary depiction of marketing activities is within terms of marketing mix that has been explained as the set of marketing tools the firm employs to pursue its marketing goals.
Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme
explain Henry Assael Model of buying decision behaviour along with diagram
its relation with plc
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
what is advertising according to an experts
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
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