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What is Time Utility in marketing?
Time Utility:
Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Automated Teller Machine (ATM) installed thorough banks gives customer access to banking services around the clock.
Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any
Draw the typical profiles of shoppers stop customers segments
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
Question 1: (a) What is meant by knowledge management strategy? (b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos
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