Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Approaches to environmental scanning:
1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fashion. The information related to various factors viz. Regulatory, social, economic, technological, resources, etc. is collected which has direct bearing on the working of the company. Data on various factors is continuously collected and updated and their effect on various elements pertinent to the organization is studied. The variance of various factors is analyzed and their swing is worked out to estimate the impact of the changes. A system of assessment of the environment is prepared by the strategy manager followed by all the line managers in the organizations.
2. Process information approach: information on environment and its various factors is available from trade papers, trade magazines etc, and many organizations prepare summary of the relevant information to keep themselves updated. The processed data is made available to the strategy management group for processing and drawing interferences on which corrective actions may be taken by a company.
3. Ad Hoc approach: some companies collect specific information on selected environmental factors by conducting special studies. Such studies are usually conducted when a company wants to launch a special project. The impact of a project on various environmental factors is studied within the frame work of a specially designed study program and results are obtained through analysis using computer software of changes and developments may be studied using point projects and results extrapolated for use by strategy managers.
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
inventory is a necessary evil. discuss
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
select a company and explain th marketing mix
How many factors are affected of strategies human resource investment decision? There are numerous factors which considered of strategies human resource investment decision. Su
Ask question #Minimum 30 page accepted#
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd