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State about the Measurement and evaluation
Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume, number of enquiries, value and market share are the predominant measures of effectiveness.
have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
This is the number of times a consumer purchases the similar product within a specific time interval.
[X,D] = eig(A) given X and D find A
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
assignment on strategy pricing
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
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