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State about the Measurement and evaluation
Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume, number of enquiries, value and market share are the predominant measures of effectiveness.
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
the value delivery process
What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
Determine about the Industrial Goods Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
management improve the organizational climat
Explain the various approaches that are followed by FMCG Companies in test marketing.
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