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State about the Measurement and evaluation
Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume, number of enquiries, value and market share are the predominant measures of effectiveness.
What is Economic and Competitive Environment? Economic and Competitive Environment: Environment Factors of Economic and Competitive, including the effects of common econ
What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
Question 1: To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment? Question 2: (a) Define the term mark
Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
approches of test marketing in FMCG
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
Discuss the importance of strategy and good leadership in marketing
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