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State about the Measurement and evaluation
Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume, number of enquiries, value and market share are the predominant measures of effectiveness.
what are famous examples of down-market stretching done by large companies?
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
factors infkuencing company strategy
#1 What is the most important benefit of listening?
how cost structure influence o in pricing a product/
Question 1: Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar. Question 2: In managerial terms, disc
define marketing .its importance
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