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Product packaging:
Meaning & definition:
The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while designing a package. A good number of companies adopt square packages in place of round packages which save space. "Lipsticks and eyebrow convenience and promotions considerations". According to the William J. Stanton, "packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for a product.
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
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what is importent of positioning?
Considering the concept of product life cycle, where would you put video games in their life cycle?
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