Product packaging, Marketing Management

Assignment Help:

Product packaging:

Meaning & definition:

The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while designing a package. A good number of companies adopt square packages in place of round packages which save space. "Lipsticks and eyebrow convenience and promotions considerations". According to the William J. Stanton, "packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for a product.


Related Discussions:- Product packaging

Explain about the use associated segmentation, Explain about the Use Associ...

Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of

Define the publicity - promotion, Define the Publicity - Promotion Th...

Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation.  Y

What is the meaning of product development, What is the meaning of product ...

What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which

Find market-clearing price and competitive allocation, 1. Consider an econo...

1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread

Principle of marketing, write the core concepts in marketing with their exp...

write the core concepts in marketing with their explanation.

Production concept, The Production Concept The manufacture concept hol...

The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management  should,  then,  focus

Explain about the measuring of retaining customers, Explain about the measu...

Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle

Partnership of business and community, The selected program/event should ad...

The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •

Concept of position against competition strategy, What is concept of Positi...

What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po

Case study, How are Indian customers visiting Shoppers’ Stop any different ...

How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd