Product packaging, Marketing Management

Assignment Help:

Product packaging:

Meaning & definition:

The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while designing a package. A good number of companies adopt square packages in place of round packages which save space. "Lipsticks and eyebrow convenience and promotions considerations". According to the William J. Stanton, "packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for a product.


Related Discussions:- Product packaging

Email marketing are really work ?, email marketing are really work ? #. dim...

email marketing are really work ? #. dimitapapers.com

Show the advertising objectives, Q. Show the Advertising Objectives? A...

Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific

Explain target marketing strategy or product levels, 1. Discuss Lipton's b...

1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t

Evaluate the effectiveness of goodwill advertisement, Q. Evaluate the effec...

Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp

Explain about the efficiency rationale for intermediaries, Explain about th...

Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan

Segmentation, what is segmentation,positioning?

what is segmentation,positioning?

Marketing Management Philosophies, Characteristics of Sellings oriented con...

Characteristics of Sellings oriented concept of marketing, Marketing Management

Types of brands, Types of Brands According to ownership: on the basis...

Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer

Describe the types of new service developments, Problem 1: Describe the...

Problem 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diagr

What do you mean by business to consumer in e-commerce, What do you mean by...

What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd