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Product packaging:
Meaning & definition:
The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while designing a package. A good number of companies adopt square packages in place of round packages which save space. "Lipsticks and eyebrow convenience and promotions considerations". According to the William J. Stanton, "packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for a product.
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following the accelerated use of computers in the early 19
Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the
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What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
How should Shoppers? Stop develop its demand forecasts?
What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
Explain about piecemeal modernization in the line modernization. Piecemeal modernization is less of a drain upon the company’s cash flow. A main disadvantage of Piecemeal Moder
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
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