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Product packaging:
Meaning & definition:
The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while designing a package. A good number of companies adopt square packages in place of round packages which save space. "Lipsticks and eyebrow convenience and promotions considerations". According to the William J. Stanton, "packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for a product.
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
product life cycle of dove shop
Question: You have been asked to attend a Design Workshop, of 200 people, to discuss the main importance of conventional advertising mediums. Being a student of Creative Advert
Answer for a caselet
What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
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Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
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