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Product packaging:
Meaning & definition:
The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while designing a package. A good number of companies adopt square packages in place of round packages which save space. "Lipsticks and eyebrow convenience and promotions considerations". According to the William J. Stanton, "packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for a product.
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
images of differentiation tools in marketing
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