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Product packaging:
Meaning & definition:
The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while designing a package. A good number of companies adopt square packages in place of round packages which save space. "Lipsticks and eyebrow convenience and promotions considerations". According to the William J. Stanton, "packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for a product.
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of F
consumer mind is a black box discuss
Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
This assignment requires you to develop a marketing case study. You may develop your case from either 1. A marketing-related problem from work, or 2. From an organization in
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Value proposition of Cadbury dairy milk?
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti
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