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Question:
a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this statement? Justify your answer.
b) Describe which method/s of primary data collection you would use to gather information regarding guests' preferences. Justify your answer.
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
my sir is ask for project in clss 11th for final exam assingement project
Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given
define marketing .its importance
building brand equity
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
What are the roles of peoples who participating in the purchase decision procedure? The roles of peoples who participating in the purchase decision procedure is as follows:
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