Describe which method of primary data collection, Marketing Management

Assignment Help:

Question:

a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this statement? Justify your answer.

b) Describe which method/s of primary data collection you would use to gather information regarding guests' preferences. Justify your answer.


Related Discussions:- Describe which method of primary data collection

What are the marketing communications programmes, What are the marketing co...

What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir

Product mix, The portfolio of products that a given organization produces f...

The portfolio of products that a given organization produces for market consumption is the product mix.

Illustrate about the demand based pricing, Illustrate about the Demand Base...

Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p

Explain the term -personal selling, Explain the term -Personal selling ...

Explain the term -Personal selling You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a d

Consumer buying behevior , how to made the question for consumer buying be...

how to made the question for consumer buying behevior project

What is line featuring in product line, What is Line Featuring in Product L...

What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr

Strategy selection, key criteria for strategy selection by providing approp...

key criteria for strategy selection by providing appropriateexamples

SALES MANAGEMENT, Discuss the basic steps involved in management of the org...

Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives

Advertising, Meaning or definition : the term advertising is derived from t...

Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd