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Question:
a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this statement? Justify your answer.
b) Describe which method/s of primary data collection you would use to gather information regarding guests' preferences. Justify your answer.
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
How many types of modules are included in Market Implementation Evaluation and Controlling? The five modules of MIEV or Market Implementation, Evaluation and Controlling are
Explain about the role of customers in microenvironment of a company. Customers: Customers The Company should study its customer markets closely and continue to date alo
Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
how was the need for this product identified?
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores. This company was formed to fill a vacant niche in the garlic industry. Garl
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?
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