Briefly describe hofstede''s dimensions of national culture, Marketing Management

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Briefly describe Hofstede's dimensions of national culture.

Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM managers. He recognized a framework of four dimensions which he argued largely accounted for cross-cultural differences in people's belief systems and values, referring to them as:

  • Uncertainty avoidance
  • Individualism
  • Masculinity
  • Power-distance

Later he added a fifth dimension, long versus short-term orientation or 'Confucian dynamism'.

 


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