Briefly describe hofstede''s dimensions of national culture, Marketing Management

Assignment Help:

Briefly describe Hofstede's dimensions of national culture.

Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM managers. He recognized a framework of four dimensions which he argued largely accounted for cross-cultural differences in people's belief systems and values, referring to them as:

  • Uncertainty avoidance
  • Individualism
  • Masculinity
  • Power-distance

Later he added a fifth dimension, long versus short-term orientation or 'Confucian dynamism'.

 


Related Discussions:- Briefly describe hofstede''s dimensions of national culture

Wordings of s.j. skinner for organizational buying behaviour, What are the ...

What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions  and  decis

., what is new product development and also define its process.

what is new product development and also define its process.

Sales. Energy drinks, demonstrate your understanding of the principles of m...

demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers

Ethical marketing and corporate social responsibility, Question 1: (a) ...

Question 1: (a) The Chartered Institute of Marketing describe marketing as "the management process responsible for identifying, anticipating and satisfying customers' requireme

Explain marginal approach to ad-budget, Marginal Approach to Ad-budget: - ...

Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i

Five factors that can influence an individual, Name FIVE factors that can i...

Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social

Assignment help, Give a success story of marketing a goods in which a suppl...

Give a success story of marketing a goods in which a supplier has been dependable.

Desk based research, Jamieson (1997) suggests that Australia's ability to i...

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r

Marketing environment, Marketing Environment In order to properly iden...

Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd