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How is customer satisfaction affected in marketing?
As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefits and features, and is moderated by customer expectations about the product or service. All of these constructs which influence customer satisfaction require to be defined through the researcher.
Customer Satisfaction
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
Q. Subjective method for measuring advertising Effectiveness? Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different e
Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for
Explain Henry Assael Model of buying decision behaviour along with the diagram
Answer for a caselet
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One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
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