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How is customer satisfaction affected in marketing?
As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefits and features, and is moderated by customer expectations about the product or service. All of these constructs which influence customer satisfaction require to be defined through the researcher.
Customer Satisfaction
Market Expansion?
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Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
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