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State the term- Message content
In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and information based than in consumer markets. Though, there are signs that businesses are making increased use of imagery and emotions in the messages.
consumermind is a black box - discuss.
explain the various approaches that are followed by FMCG companies in test marketing
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Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
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