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Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
Marketing function: The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or
Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
pest analysis of any sbu
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Give an overview about corporate orientation to marketplace. Marketing is the deliverance of satisfaction at a profit. This is a social and managerial procedure whereby indi
Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
What necessitated the replacement of traditional advertising with positioning
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
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