Total quality management , Marketing Management

Assignment Help:

TOTAL QUALITY MANAGEMENT (TQM):

Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding a service and expects that service.  Total Quality Management offers an approach for  an organisation to design processes, policies, and jobs so that they are the best, most effective methods for serving users' needs, eliminating inefficiencies and assuring quality service. TQM is an important strategic management  tool and a systematic approach with  strong internal and external customer orientation. "Quality as a management tool especially for non-profit organisations like libraries". The service is defined by library users in the TQM context. Since users' need  will continue to change,  quality service will require a continuous improvement process. Libraries will continue to : 

•  identify customers' - who matters ? 

•  identify customer expectations or needs - what do they want ? 

•  translate customers expectations into operational processes - what do we need to do to meet users' expectations ? 

•  decide on how to measure services - how will we know how we are doing ? 

•  conduct evaluation of services based on established performance measures - what processes should we continue or change ? 

Simply defined, TQM is "a system  of continuous improvement employing participative management and centred on the needs of customers".  


Related Discussions:- Total quality management

Discuss about the importance of marketing communications, Discuss about the...

Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic

The project be completed or abandoned, The government has undertaken a high...

The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million.  Unfortunately, the costs have been mu

Market targeting strategies, Targeting strategies:  having segmented the ma...

Targeting strategies:  having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1.       Standardization: i

What is budget allocation, What is Budget allocation Sales department...

What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum

Decision making model in organisations, Question 1 "Negotiation is a po...

Question 1 "Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positi

Significance of problem recognition in decision making, What is the signifi...

What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ

The role of communication in exchange transactions, The Role of Communicati...

The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who

Effectiveness of marketing methods, 1.  How important do you feel the follo...

1.  How important do you feel the following attributes are for a bakery 1: Very Important       5: Not important at all Variety of Products                1 2 3 4 5

Show the economic aspects of advertising, Q. Show the Economic Aspects of A...

Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd