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Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th
What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t
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