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Explain about the e-commerce briefly.
Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over the Internet. It includes both electronic sale (internet shops) as well as B2B transactions that are business in between two companies. This is any online transaction of buying and selling, here business is done through Electronic Data Interchange (EDI).
in context of marketing, explain three approaches that were use in early days
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea
role of stakeholders in marketing planing
importance of product differentiation
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
How should price be set on a product or service for the first time?
Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
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