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Mass Marketing
Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
explain the various approaches that are followed by FMCG companies in test marketing.
how is marketing in 21 century
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assignment of 1400 words submission sate 2nd nov what is the price for MBA student
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor
Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
what is meant by line extension of a product?
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