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How is Advertising affected by retaining customers of a firm?
Advertising:
Customers genrally influence other members of their affect group who rely upon them for references and thoughts. Old customers talk favorably regarding the company and its products. Therefore, a retained customer acts like a billboard for the firm through virtue of word of mouth advertising for the firm.
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
consumer market segmentation
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
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number of channel levels of panasonic
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