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How is Advertising affected by retaining customers of a firm?
Advertising:
Customers genrally influence other members of their affect group who rely upon them for references and thoughts. Old customers talk favorably regarding the company and its products. Therefore, a retained customer acts like a billboard for the firm through virtue of word of mouth advertising for the firm.
value pricing products
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun
does marketing help or use consumers
Q. Explain market segmentation? Tell need to segment the markets? O R Clarify th e term market segmentation & briefly explain the need to segment the market? A
how to position the competitors in cross map.
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
assignment theory for budgeting decision
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