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Question:
(a) You have been requested by your CEO to organize a news conference. Show how you would organize same.
(b) If you expect to have success issuing news releases that are likely to be considered for placement, what should you ensure?
(c) You've been asked to work with marketing and research people on introducing a new product that's been in the pipeline for at least a year. In addition to writing a new release that announces the new product, you suggest that a news conference be held where you'll handout a media kit. What are included in the media kit?
What are the components of value delivery? Use practical examples to illustrate your knowledge.
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Choosing & Implementing Positioning Strategies
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Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
how should we put all indian factors in a ppt
Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan
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