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Question:
(a) You have been requested by your CEO to organize a news conference. Show how you would organize same.
(b) If you expect to have success issuing news releases that are likely to be considered for placement, what should you ensure?
(c) You've been asked to work with marketing and research people on introducing a new product that's been in the pipeline for at least a year. In addition to writing a new release that announces the new product, you suggest that a news conference be held where you'll handout a media kit. What are included in the media kit?
Q. Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision
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technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy
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