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Question:
(a) You have been requested by your CEO to organize a news conference. Show how you would organize same.
(b) If you expect to have success issuing news releases that are likely to be considered for placement, what should you ensure?
(c) You've been asked to work with marketing and research people on introducing a new product that's been in the pipeline for at least a year. In addition to writing a new release that announces the new product, you suggest that a news conference be held where you'll handout a media kit. What are included in the media kit?
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
This is the number of times a consumer purchases the similar product within a specific time interval.
Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl
do u have someone expert in this field
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
Out of the following which gap arise when the sales force does not have the required knowledge, skills or capabilities to become successful on the Job. a. Knowledge gap b. Capabili
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