Evaluation of advertising media - magazines and journals, Marketing Management

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Q. Evaluation of advertising media - Magazines and Journals?

Are one more form of print media. These are published regularly at regular intervals like fortnightly as well monthly also quarterly and annually. Magazines are classified as:

  • Consumer-magazines
  • Special interest magazines
  • Business magazines
  • Regional magazines
  • Professional magazines

Advantages:-

  • Flexibility
  • Long life Span
  • Better Quality
  • Leisure Readership
  • Credibility

Disadvantages:-

  • Limited Reach
  • Long Life Span
  • Overloaded with Ads
  • Delayed Readership
  • High Cost
  • Disadvantages of Print Media
  • High Cost

 


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