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Q. Evaluation of advertising media - Magazines and Journals?
Are one more form of print media. These are published regularly at regular intervals like fortnightly as well monthly also quarterly and annually. Magazines are classified as:
Advantages:-
Disadvantages:-
Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
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As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio
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could you heap for the Marketing and Brand Management final project module Kindly advise Regards,
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
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