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Commercialization
The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company bringing out a new product ought to make the following decisions:
1). When? What is the right time (timing) to introduce the new product?
2). Where? The company ought to decide whether to launch the fresh product in a single location, several regions, a region the national market, or the inter-national market. Sometimes a market rollout works excellent where introduction is phased in. Global rollout can also be done.
Should video game companies continue to alter their products to include other functions such as email?
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Should video game companies continue to alter their products to include other functions, such as email?
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