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Commercialization
The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company bringing out a new product ought to make the following decisions:
1). When? What is the right time (timing) to introduce the new product?
2). Where? The company ought to decide whether to launch the fresh product in a single location, several regions, a region the national market, or the inter-national market. Sometimes a market rollout works excellent where introduction is phased in. Global rollout can also be done.
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
pryamid structure at information system
marketing environment
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
This is the number of times a consumer purchases the similar product within a specific time interval.
define marketing and marketing management
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