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Communication Differences
Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences between communications used by and targeted at two very different and specific audiences. These are organisations (generally referred to as business-to-business) and those aimed at consumer markets. Some writers (Brougaletta, 1985; Gilliland and Johnston, 1997) have documented a range of differences between consumer and business-to-business markets.
Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo
Explain about the Company’s Macroenvironment in brief. The Company’s Macroenvironment: The larger societal forces influence the entire microenvironment demographic, natura
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key criteria for strategy selection by providing appropriateexamples
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