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Communication Differences
Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences between communications used by and targeted at two very different and specific audiences. These are organisations (generally referred to as business-to-business) and those aimed at consumer markets. Some writers (Brougaletta, 1985; Gilliland and Johnston, 1997) have documented a range of differences between consumer and business-to-business markets.
Who are the participants of business buying process,under any Organization?
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
what type of co branding is Nike and Apple involved into?
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas
Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves a
1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th
consumer profile of typical buyer of rayban
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
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