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Brand policies and strategies:
Other brand policies and strategies are:
1. Multiple brand policy: under this policy, the manufacturer uses different brands for his different products items.
2. Product line brand policy: under this policy, manufacturer uses one brand for each product item in the same product line. Thus, different names used for the different product lines.
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
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