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Brand policies and strategies:
Other brand policies and strategies are:
1. Multiple brand policy: under this policy, the manufacturer uses different brands for his different products items.
2. Product line brand policy: under this policy, manufacturer uses one brand for each product item in the same product line. Thus, different names used for the different product lines.
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After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh c
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