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Brand policies and strategies:
Other brand policies and strategies are:
1. Multiple brand policy: under this policy, the manufacturer uses different brands for his different products items.
2. Product line brand policy: under this policy, manufacturer uses one brand for each product item in the same product line. Thus, different names used for the different product lines.
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Q. What is media planning and Strategy. How you will evaluate the broadcast, print & support media. Answer: Introduction:- Media plan make a decisions how advertising time an
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
#question.What would be a good example .
Does marketing solely to increase profit?
Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
Give examples of product line strategies.
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
images of differentiation tools in marketing
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
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