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Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
prepare a marketing plan
what are the different retail strategies
What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
product mix pricing,price adjustment strategy,
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