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Question 1:
(i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy industrial equipment? (c) Consumer packaged foods?
Question 2:
The choice of a base for segmenting consumer markets depends on its relevance for differentiating the buying patterns of consumer groups in a particular market. What might be a relevant base(s) for segmenting the market for banking and other financial services?
SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i
the value delivery process
Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.
is 1_______A a propeer subset or improper subset
what are the core principles of msrketing
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop
You are currently working for a company called Pierogi''s and More....
explain consumer mind is a black box
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