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Question 1:
(i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy industrial equipment? (c) Consumer packaged foods?
Question 2:
The choice of a base for segmenting consumer markets depends on its relevance for differentiating the buying patterns of consumer groups in a particular market. What might be a relevant base(s) for segmenting the market for banking and other financial services?
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of
Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych
Consumer mind is black box. Discuss
Q. What is media planning and Strategy. How you will evaluate the broadcast, print & support media. Answer: Introduction:- Media plan make a decisions how advertising time an
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
Steps involved in brand development
competitive strategies for market leader
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