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What is the wording of the Hawkins Best and Coneef about consumer behaviour?
In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of individual organizations or groups and the processes they use to choose, secure, utilize and dispose of experiences, product, services or concepts to satisfy requirements and the impact which these processes have onto the consumer and society”.
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
What factors affect or govern the length of a product life cycle
difference between marketing efficiency and marketing effectiveness
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object
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