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Question 1:
"Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment".
(a) What is your understanding by "Environmental Scanning"?
(b) How do environmental factors affect business?
Question 2:
Write short notes on the following:
(a) Service Marketing (b) Branding (c) Product Life Cycle (d) Customer Service
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object
1. Sam is a shift leader in the area of a plant that produces extruded plastic parts. Sam's supervisor has asked Sam to reduce the average changeover time on his shift from 10 minu
Question 1 (a) Relate the importance of well linking any visual aid to its specific message and explain the functions that visual aids can have. (b) The marketing officer of
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency. 1). Humans have many comp
Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC
Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
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