Write short notes on service marketing, Marketing Management

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Question 1:

"Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment".

(a) What is your understanding by "Environmental Scanning"?

(b) How do environmental factors affect business?

Question 2:

Write short notes on the following:

(a) Service Marketing
(b) Branding
(c) Product Life Cycle
(d) Customer Service

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