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Question 1:
"Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment".
(a) What is your understanding by "Environmental Scanning"?
(b) How do environmental factors affect business?
Question 2:
Write short notes on the following:
(a) Service Marketing (b) Branding (c) Product Life Cycle (d) Customer Service
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
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What are the perceptions of the public about public relations? People frequently have the perception of public relations like a group of people who spin the whole thing. Spin c
Evaluating the degree of urinary obstruction: D.P. is a 63-year-old man who has been experiencing progressive difficulty with initiating the urinary stream and frequently need
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY
various approaches that are followed by FMCG companies test marketing in marketing management
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
2(cosx+cos2x)+sin2x(1+cos2x)=2sinx
what you mean by core concept marketing?and types
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