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Question 1:
"Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment".
(a) What is your understanding by "Environmental Scanning"?
(b) How do environmental factors affect business?
Question 2:
Write short notes on the following:
(a) Service Marketing (b) Branding (c) Product Life Cycle (d) Customer Service
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
describe five challenes affecting markerters in 21st centuary
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
How is searching the reasons of distribution channels in economics system? Searching: Buyers and sellers are constantly engaged within search for consummation of required
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
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