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Question 1:
Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertain, the consumer perceives some degree of risk in making a decision.
(a) What is meant by "perceived risk"? (b) Briefly describe the six types of perceived risk.(c) Explain the strategies used by consumers to handle risk.
Question 2:
Motivation is the driving force produced by a state of tension, as a result of unfulfilled needs, that impels individuals into action.
Describe the key characteristics of consumer motivation.
whats the core concept for marketing
Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts
I have done a part 1 of my business plan but clueless of how to do the business plan 2 part that i need done. If i send my part 1 of the business plan is it anyway that you can do
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Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
difference between heavy lift surcharge and long lift surcharge
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
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Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
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