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Question 1:
Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertain, the consumer perceives some degree of risk in making a decision.
(a) What is meant by "perceived risk"? (b) Briefly describe the six types of perceived risk.(c) Explain the strategies used by consumers to handle risk.
Question 2:
Motivation is the driving force produced by a state of tension, as a result of unfulfilled needs, that impels individuals into action.
Describe the key characteristics of consumer motivation.
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
What do you mean by product mix .
Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
approaches that are followed by FMCG companies
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
explain what you understand by market segmentation?
I want a research paper to be written of around 2500 words , kindly help me in the same.
Why are firms utilizing Green Marketing? There are five probable purposes for firms raised use of green marketing. And these are: a) Organizations observe environmental mark
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