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What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c
Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
how can we calculate pricing
explain what you understand by market segmentation?
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
Explain about the selling in the function of the marketing. Selling in marketing: This is a significant aspect of marketing under that ownership of goods is transferred b
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
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