Advantages to customers:

1.       Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer because almost all the products of a producer are of the same brand, packing, design, colour, etc.

2.       Availability to qualify products: the products, who use a particular brand for their products, always keep themselves busy on improving the quality of their products because they want that the demand for their products should go on increasing. The result of such efforts to produces is that the customers get the products of the best quality.

3.       Minimum functions in price: it has been the experience that the prices of the products of standard brands fluctuate very rarely. It brings certainly in the prices of these products.

4.       Improved packing: the packing of the products of standard brands is always of high quality. The name of the brand and all the relevant particulars about the product are pointed in packing itself. The packing of such products is very attractive, convenient and durable.

5.       Mental satisfaction: the use of the products of a standard brand provides mental satisfaction to the consumers that they are using the goods of high quality and paying reasonable price for these products.