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Markets
The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product.
1). originally a "market" was a place where purchaser and sellers collect to exchange goods (such as a village square).
2). Economists utilized the term to designate a collection of purchaser and sellers who transact in a specific product class (as in the grain or housing market).
3). Marketers see purchaser as constituting a market and sellers constituting an industry.
4). Marketers are strongly interested in markets.
Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do
exchange oriented stage
What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
what are the faciliting functons of marketing
Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
What are Industrial Goods? Industrial Goods: Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, a
defition of place
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