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Question 1:
(a). Define the term "marketing" and explain the five key tasks of marketing
(b). Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan and tactical marketing plan
(c). Identify and briefly explain the contents of a marketing plan
Question 2:
(a). List and briefly characterize the factors influencing consumer behaviour
(b). Using a relevant example for each describe the different steps involved in a buyer buying decision process and a business buying decision process.
Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of
key criteria for strategy selection by providing appropriateexamples
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who
Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
what is library marketing?
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
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