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Question 1:
(a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker?
(b) Using relevant examples, illustrate how Human Resource Management can be used to support a successful knowledge management initiative.
Question 2:
(a) Explain what is a learning organisation and what are its main features? Explain your answer in the light of the ‘Fifth Discipline' of Peter Senge.
(b) Effective knowledge management requires an appropriate knowledge culture. Using the LEAWITTS model, explain how an organisation can create the right knowledge culture in order to support a knowledge management initiative.
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
Considering the concept of product life cycle, where would you put video games in their life cycle
Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
What is the working of final or last barrier to exchange in channels distribution? All problem are signifies the discrepancy of quantity and assortment within the exchange proc
Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
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