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Question 1:
(a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker?
(b) Using relevant examples, illustrate how Human Resource Management can be used to support a successful knowledge management initiative.
Question 2:
(a) Explain what is a learning organisation and what are its main features? Explain your answer in the light of the ‘Fifth Discipline' of Peter Senge.
(b) Effective knowledge management requires an appropriate knowledge culture. Using the LEAWITTS model, explain how an organisation can create the right knowledge culture in order to support a knowledge management initiative.
This assignment requires you to develop a marketing case study. You may develop your case from either 1. A marketing-related problem from work, or 2. From an organization in
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