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Question 1:
After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss.
Question 2:
Discuss the role and importance of promotional expenditures in each stage of the product life cycle. Illustrate your answer with suitable examples.
Question 3:
(a) In setting prices, it is essential to establish only target market objectives. Comment.
(b) If a company is to respond accurately to price changes, it must thoroughly understand its competitors. Discuss.
Question 4:
Sakibon, a new fast-food chain specializing in low-calorie, but highly tasty food, is a new entry in the industry. It must contend with strong and well established competitors such as KFC and McDonald. How can promotion help with the introduction of Sakibon? More specifically, does the communications flow model suggest kinds of communications that management should use to build sales and market share against these competitors? Discuss your answer.
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
Q. Subjective method for measuring advertising Effectiveness? Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different e
Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
identifing brand personality in consumers mind
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