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Question 1:
After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss.
Question 2:
Discuss the role and importance of promotional expenditures in each stage of the product life cycle. Illustrate your answer with suitable examples.
Question 3:
(a) In setting prices, it is essential to establish only target market objectives. Comment.
(b) If a company is to respond accurately to price changes, it must thoroughly understand its competitors. Discuss.
Question 4:
Sakibon, a new fast-food chain specializing in low-calorie, but highly tasty food, is a new entry in the industry. It must contend with strong and well established competitors such as KFC and McDonald. How can promotion help with the introduction of Sakibon? More specifically, does the communications flow model suggest kinds of communications that management should use to build sales and market share against these competitors? Discuss your answer.
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
what are the notes?
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
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Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
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