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Question 1:
After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss.
Question 2:
Discuss the role and importance of promotional expenditures in each stage of the product life cycle. Illustrate your answer with suitable examples.
Question 3:
(a) In setting prices, it is essential to establish only target market objectives. Comment.
(b) If a company is to respond accurately to price changes, it must thoroughly understand its competitors. Discuss.
Question 4:
Sakibon, a new fast-food chain specializing in low-calorie, but highly tasty food, is a new entry in the industry. It must contend with strong and well established competitors such as KFC and McDonald. How can promotion help with the introduction of Sakibon? More specifically, does the communications flow model suggest kinds of communications that management should use to build sales and market share against these competitors? Discuss your answer.
what are the various approaches to marketing?
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
Consumer mind is black box. Discuss
You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t
Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog
Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
market positioning error
How to make project ?
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
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