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Question 1:
After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss.
Question 2:
Discuss the role and importance of promotional expenditures in each stage of the product life cycle. Illustrate your answer with suitable examples.
Question 3:
(a) In setting prices, it is essential to establish only target market objectives. Comment.
(b) If a company is to respond accurately to price changes, it must thoroughly understand its competitors. Discuss.
Question 4:
Sakibon, a new fast-food chain specializing in low-calorie, but highly tasty food, is a new entry in the industry. It must contend with strong and well established competitors such as KFC and McDonald. How can promotion help with the introduction of Sakibon? More specifically, does the communications flow model suggest kinds of communications that management should use to build sales and market share against these competitors? Discuss your answer.
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing
Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
what definition of total sales?
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
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