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Question 1:
After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss.
Question 2:
Discuss the role and importance of promotional expenditures in each stage of the product life cycle. Illustrate your answer with suitable examples.
Question 3:
(a) In setting prices, it is essential to establish only target market objectives. Comment.
(b) If a company is to respond accurately to price changes, it must thoroughly understand its competitors. Discuss.
Question 4:
Sakibon, a new fast-food chain specializing in low-calorie, but highly tasty food, is a new entry in the industry. It must contend with strong and well established competitors such as KFC and McDonald. How can promotion help with the introduction of Sakibon? More specifically, does the communications flow model suggest kinds of communications that management should use to build sales and market share against these competitors? Discuss your answer.
Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
write a note on Importance & scope of marketing?
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
promotion techinques
Question 1: Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. Detailed explanation on ‘Advertis
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