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Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
Let the node at which we are starting be called the initial node. Let the distance of node Y be the distance from the initial node to Y. Dijkstra's algorithm will assign some initi
Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing
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