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A good or service an organization makes in quantity to sell on the open market is a product.
Illustrate why marketing research is important to a firm specially in a competitive market situation
This is the number of times a consumer purchases the similar product within a specific time interval.
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli
Marketing plan - Introducing Eco-Friendly Product Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
Discuss the importance of strategy and good leadership in marketing
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
explain creative selling and its advantages
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
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