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What is the role of competitors in microenvironment of a company?
Competitors:
The marketing concept declares that, to be successful, a company should give greater customer value and satisfaction than its competitors. Therefore, marketers should do more than simply adapt to the requirements of target consumers. They should also gain strategic advantage by positioning their offerings strongly against competitors’ giving in the minds of consumers. They should strive to anticipate competitor strategy and activity.
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth
please give example
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc
What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev
What is the role of market intermediaries? Marketing Intermediaries: Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to la
how should shoppers'' stop develop its demand forecasts?
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