What is product line pricing, Marketing Management

Assignment Help:

What is Product Line Pricing?

Product Line Pricing:

Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the multiplication of the number of products sold through similar firm or under identical brand. Usually a firm has several product lines and within each product line there are frequently several products which are functional substitutes for each other and some which are functionally complementary.

Related Discussions:- What is product line pricing

Adopting a marketing orientation approach, Question 1: As a Marketing C...

Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to

What is economic and competitive environment, What is Economic and Competit...

What is Economic and Competitive Environment? Economic and Competitive Environment: Environment Factors of Economic and Competitive, including the effects of common econ

Market orientation, Read the journal article Lafferty, B. A., & Hult, G. T....

Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109

Attributes a buyer will expect, what are the various attributes a buyer wil...

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Nature of target market, Q. Nature of Target Market. a) Size of market ...

Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust

Prepare a presentation on new products, Question 1 (a) Relate the impor...

Question 1 (a) Relate the importance of well linking any visual aid to its specific message and explain the functions that visual aids can have. (b) The marketing officer of

Factors affecting pricing decisions, Factors affecting pricing decisions: ...

Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f

Selling concept and marketing oriented concept, Question: (a) Give five...

Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu

Company going international, #question A company decide to go international...

#question A company decide to go international what are the factors that it should take into consideration before going global?

Service marketing, how was the need for this product identified?

how was the need for this product identified?

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages