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Scope of Advertisement
1) Increase in Ad functions:- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now advertising includes building Brand Loyalty, brand image and persuading the buyer to purchase the product. Now communicating, advertising performs informative and persuading function.
2) Ad for Attracting and supporting Middlemen and Salesmen: - Earlier the necessities for advertisement for middlemen and salesmen was not realized as there were very few manufacturers and middlemen could be easily attracted. However now to attract efficient middlemen and salesmen and support them advertising is must.
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
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Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
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Factors which influence type of promotional strategies used by universities to increase enrolment
Should video game companies continue to alter their products to include other functions, such as e-mail?
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