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Scope of Advertisement
1) Increase in Ad functions:- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now advertising includes building Brand Loyalty, brand image and persuading the buyer to purchase the product. Now communicating, advertising performs informative and persuading function.
2) Ad for Attracting and supporting Middlemen and Salesmen: - Earlier the necessities for advertisement for middlemen and salesmen was not realized as there were very few manufacturers and middlemen could be easily attracted. However now to attract efficient middlemen and salesmen and support them advertising is must.
Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
competitive strategies for market leader
what are product positioning concepts
One side of a kite is 4 cm less than 3 times the length of another. If the perimeter is 32 cm, find the length of each side of the the kite.
Value proposition of Cadbury dairy milk?
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
scope of marketing management
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
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