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Scope of Advertisement
1) Increase in Ad functions:- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now advertising includes building Brand Loyalty, brand image and persuading the buyer to purchase the product. Now communicating, advertising performs informative and persuading function.
2) Ad for Attracting and supporting Middlemen and Salesmen: - Earlier the necessities for advertisement for middlemen and salesmen was not realized as there were very few manufacturers and middlemen could be easily attracted. However now to attract efficient middlemen and salesmen and support them advertising is must.
considering the concept of product life cycle, where would you put video games in their life cycle?
how was the need for this product identified?
Illustration of 3C of Marketing Triangle
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Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
various approaches to test marketing
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
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