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Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th
How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
defined marketing management and its feature
marketing factors influencing pricing decisions
Question 1 Define e-tailing. Explain the future of electronic retailing Question 2 Explain the factors which are leading to the growth of retail sector Question 3 Descri
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
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