Identify the knowledge needs of an organisation, Marketing Management

Assignment Help:

Question 1:

(a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of knowledge.

(b) Using relevant examples, explain clearly how you would identify the knowledge needs of an organisation.

Question 2:

(a) What is meant by a knowledge strategy and what are the major issues which should be considered in designing such a strategy?

(b) The strategic thrust in developing a KM strategy should be based on better use of existing knowledge rather than one based on knowledge innovation. Discuss.

(c) Describe the RICE Model of developing a strategic knowledge landscape.


Related Discussions:- Identify the knowledge needs of an organisation

Dettol, its relation with plc

its relation with plc

What are the important financial resources, Financial Resources Contro...

Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te

Explain the elements proposed by the framework, Question: (a) Discuss h...

Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut

Stages in new product development, Q.   Describe various stages in New Pro...

Q.   Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.:   The many stages in NPD are:- (1)   G enerating  Ne

Desk based research, Jamieson (1997) suggests that Australia's ability to i...

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r

What are requirements to make finished goods for consumers, What are the re...

What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod

Test Marketing, Explain the various approaches that are followed by FMCG co...

Explain the various approaches that are followed by FMCG companies in test marketing

What points are really matters while doing marketing, What points are reall...

What points are really matters while doing marketing? Whether online or offline, there are only two objects that important: “Buying and Selling”. Fundamentally to simplify, thi

Define the concept of relationship marketing, Question 1: (a) Using an...

Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on

The role of the marketing manager, QUESTION (a) "The role of the Market...

QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd