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Question 1:
(a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of knowledge.
(b) Using relevant examples, explain clearly how you would identify the knowledge needs of an organisation.
Question 2:
(a) What is meant by a knowledge strategy and what are the major issues which should be considered in designing such a strategy?
(b) The strategic thrust in developing a KM strategy should be based on better use of existing knowledge rather than one based on knowledge innovation. Discuss.
(c) Describe the RICE Model of developing a strategic knowledge landscape.
WILBUR SCHRAMM'S MODAL A well-known communication expert gives a important contribution in the field of communication. He customized the Shannon & Weaver's Model of communic
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The product margin is calculated as product sales minus the direct costs of selling the product.
Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
QUESTION a) Differentiate between inbound and outbound marketing. b) The following statement was the closing statement from the case: "most businesses- including HubSpot
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Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
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