Identify the knowledge needs of an organisation, Marketing Management

Assignment Help:

Question 1:

(a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of knowledge.

(b) Using relevant examples, explain clearly how you would identify the knowledge needs of an organisation.

Question 2:

(a) What is meant by a knowledge strategy and what are the major issues which should be considered in designing such a strategy?

(b) The strategic thrust in developing a KM strategy should be based on better use of existing knowledge rather than one based on knowledge innovation. Discuss.

(c) Describe the RICE Model of developing a strategic knowledge landscape.


Related Discussions:- Identify the knowledge needs of an organisation

What is growth stage in marketing strategies, What is Growth Stage in marke...

What is Growth Stage in marketing strategies? Growth Stage: a. Improve product quality, add new product features and enhance styling. b. Adding new model and flanker

What is budget allocation, What is Budget allocation Sales department...

What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum

Probability and combinations, To play a certain lottery, a person has to co...

To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn

Marketing in words of philip kotler, Define marketing in words of Philip Ko...

Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui

Marketing position-distribution and price strategy, Marketing Template Assi...

Marketing Template Assignment Position strategy The main aim of our marketing group is to design a lunch box menu for Starbucks. Currently, the competitors of Starbucks ha

Discuss about the holistic marketing approach of marketing, Discuss about t...

Discuss about the Holistic Marketing approach of marketing. The Holistic concept is depends on the design, implementation and development of marketing activities, processes and

Process of the positioning, Process of the positioning: Step 1: compet...

Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into

Explain about the concept of value, Explain about the concept of value. ...

Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd