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Question 1:
(a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of knowledge.
(b) Using relevant examples, explain clearly how you would identify the knowledge needs of an organisation.
Question 2:
(a) What is meant by a knowledge strategy and what are the major issues which should be considered in designing such a strategy?
(b) The strategic thrust in developing a KM strategy should be based on better use of existing knowledge rather than one based on knowledge innovation. Discuss.
(c) Describe the RICE Model of developing a strategic knowledge landscape.
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
Define and explain these concepts (reach and frequency).
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Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
3x(squared)=21
what are famous examples of down-market stretching done by large companies?
Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
2(x + 4) = 30
identify and briefly describe four treands in the macro/market
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