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Explain the Marketing Communications Mix
Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of intensity in order to communicate with a target audience. Additionally, there are the media, or means by which marketing communications messages are conveyed. Tools and media must not be confused, as they have different characteristics and seek to achieve different goals.
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AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
Illustrate why marketing research is important to a firm specially in a competitive market situation
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