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Explain the Marketing Communications Mix
Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of intensity in order to communicate with a target audience. Additionally, there are the media, or means by which marketing communications messages are conveyed. Tools and media must not be confused, as they have different characteristics and seek to achieve different goals.
What are the significant factors that have led to the success of Shoppers Stop?
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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
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Explain Henry Assael Model of buying decision behavior .
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