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Explain the Marketing Communications Mix
Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of intensity in order to communicate with a target audience. Additionally, there are the media, or means by which marketing communications messages are conveyed. Tools and media must not be confused, as they have different characteristics and seek to achieve different goals.
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What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts
service life cycle
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