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Explain the Marketing Communications Mix
Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of intensity in order to communicate with a target audience. Additionally, there are the media, or means by which marketing communications messages are conveyed. Tools and media must not be confused, as they have different characteristics and seek to achieve different goals.
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
what are some situation of straight rebuy
Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
What are the advantages of joint ventures? Joint ventures provide the following advantages, which are given below: • Sharing of risk and capability to combine the local in-d
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
Explain the stages in the Product Life Cycle with examples.
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