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Explain the Marketing Communications Mix
Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of intensity in order to communicate with a target audience. Additionally, there are the media, or means by which marketing communications messages are conveyed. Tools and media must not be confused, as they have different characteristics and seek to achieve different goals.
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
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Q. Order Issued by MRTP Commission Regarding Unfair Trade? Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
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