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Q. Selection of an advertising agency by Rates Charged?
Rates Charged:- The rates offered by the advertising agency must be quite responsible. These rates must suits the pocket of client and should be within ad-budget of client. It is of particular significance to the advertiser to know the rates charged by ad-agency for rendering various services so that advertisement can compare advertising cost with benefits expected from advertising. Rate of dissimilar ad-agencies which can serve our needs must be compared so as to select competitive ad-agency.
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
remidies or green marketing
Problem: Elasticity, Total Revenue and Marginal Revenue For Each of the following cases, what is the expected impact on the total revenue of the firm? Explain your reasoning
Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#
Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency. 1). Humans have many comp
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d
market positioning error
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