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Question:
Dire Dawa Food Complex Share Company is producing and marketing different food complexes to local as well as international markets. It is famous and well known whose brands are popular in the consumer goods markets. Assume that the organization is market leader even though it is not generating any profit from its sales. Currently, the company is striving to reap profits from the markets where it has been serving. Accordingly, the executive manager dropped to your consultancy office for your assistance. What would you advice the manager to make its organization profitable in the market. Formulate suitable strategy for the firm to make it profitable organization. List down as many points as possible.
Illustrate why marketing research is important to a firm specially in a competitive market situation
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