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Question:
Dire Dawa Food Complex Share Company is producing and marketing different food complexes to local as well as international markets. It is famous and well known whose brands are popular in the consumer goods markets. Assume that the organization is market leader even though it is not generating any profit from its sales. Currently, the company is striving to reap profits from the markets where it has been serving. Accordingly, the executive manager dropped to your consultancy office for your assistance. What would you advice the manager to make its organization profitable in the market. Formulate suitable strategy for the firm to make it profitable organization. List down as many points as possible.
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
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list out secondary sources of information while pursuing market research.
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what do we mean a distribution chanals?
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
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