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Question 1:
(a) What are the major characteristics of a strong brand name?
(b) What is the necessity for an organisation to make use of brand extension & flanker brand strategies? Discuss.
(c) In current period of recession affecting many countries of Europe, what are the best ways to manage a leading brand?
Question 2:
(a) What are the alternative ways in which a decision can be made that affects the parties involved?
(b) In what ways can negotiation be seen as a tactical contest?
how to maintain quality assurance in management? whose procedures of manufacturing for goods in Pharmaceutical companies. please discuss in easy words?
How is selling of products performed on Web Marketing? An organization sell their products straight to consumer, employ trading networks or auction sites to arrive at new custo
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
"Consumer mind is a Black Box" - Discuss
Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan
advertising campaigns and there work in developing awareness among public
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
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