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Question 1:
(a) What are the major characteristics of a strong brand name?
(b) What is the necessity for an organisation to make use of brand extension & flanker brand strategies? Discuss.
(c) In current period of recession affecting many countries of Europe, what are the best ways to manage a leading brand?
Question 2:
(a) What are the alternative ways in which a decision can be made that affects the parties involved?
(b) In what ways can negotiation be seen as a tactical contest?
Define marketing mix
approaches that are followed by FMCG companies
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A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
considering the concept of product life cycle where would you put video games in their life cycle
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
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