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State the term product according to Jerome McCarthy
"A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessories, installation, instructions on use, package, perhaps a brand name that fulfils some psychological needs and assurances that service facilities would be available to meet the customer needs after purchase".
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
employees going on assignment in another culture need to be aware of their own
This is the number of times a consumer purchases the similar product within a specific time interval.
How should Shoppers? Stop develop its demand forecasts?
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
what are the factor that should be considered while setting pricing policyn..
Discuss consumer mind is a black box
please give target market assignment (introduction, content topic note and aknowledgement)
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
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