State the term product according to jerome mccarthy, Marketing Management

Assignment Help:

State the term product according to Jerome McCarthy

"A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessories, installation, instructions on use, package, perhaps a brand name that fulfils some psychological needs and assurances that service facilities would be available to meet the customer needs after purchase".

Related Discussions:- State the term product according to jerome mccarthy

State the size and geographic dispersion of target audience, State the Size...

State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati

Marketing channels, if a consumer buys an item through a catalog over the p...

if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?

Discuss the benefits buyers get from the use of e-commerce, Question 1: ...

Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c

What is the role of structural ties by retaining customers, What is the rol...

What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind

Consumer mind, consumer mind in a block box

consumer mind in a block box

Market share, The percent of sales one product earns in relation to total m...

The percent of sales one product earns in relation to total market sales for all products in that category.

State the term- channels of distribution, State the term- Channels of distr...

State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all

Define the term new brands, Define the term New Brands. New Brands: ...

Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a

Determine the material price variance, Question: The Kaiserburger fast-...

Question: The Kaiserburger fast-food operates to the following pre-determined standards: Raw material 50 kg @2.5 125 Direct labour 14 hrs @ 4.75 66.50 The A

State the term product according to jerome mccarthy, State the term product...

State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages