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State the term product according to Jerome McCarthy
"A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessories, installation, instructions on use, package, perhaps a brand name that fulfils some psychological needs and assurances that service facilities would be available to meet the customer needs after purchase".
State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind
consumer mind in a block box
The percent of sales one product earns in relation to total market sales for all products in that category.
State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
Question: The Kaiserburger fast-food operates to the following pre-determined standards: Raw material 50 kg @2.5 125 Direct labour 14 hrs @ 4.75 66.50 The A
State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor
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